alexmurphydesign

2011-03-14T15:02:00.011Z

You Are Invited

2011-03-14T14:56:00.009Z

Created this little invitation stationery pack as a personal project for my upcoming wedding.

The custom typeface was based on the idea of more traditional methods of printing, such as wood block, and it was balanced in various weights around illustrations to stage the brand for our organic, low-key event.

Printed as postcards on thick stocks meant that the invitation, response cards, maps and gift notes could be posted and returned without excessive wear-and-tear. Each pack was wrapped in a paper slip, and sealed with a custom designed sticker.

Transferable Skills SMU

2011-02-10T15:46:00.002Z

Swansea Metropolitan University's Design for Advertising BA(hons) course, approached me to create marketing artwork to promote the course for potential students applying to university through UCAS.

The concept provided was "Transferable Skills" that the course has to offer. Each of these skills became an icon and a transfer, with the intention to print temporary tattoos to make a physical connotation of the idea.

The artwork has been applied as promotional posters and flyers, with the skill icons being taken for other concept deliveries.

Adept Online

2010-08-11T14:55:00.003+01:00

A Simple Solution's online presence was launched after winning a creative concept pitch for a one-year marketing strategy for Baxter Healthcare.

Adept is a medical product, and stringent legal guidelines were adhered to whilst launching a subtle promotion campaign to raise awareness of adhesions and promote Baxter's Adept adhesion reduction solution in Australia.

View the video from the Adept branding project here.

Venice on Velvia

2010-05-20T12:46:00.000+01:00

A selection from a photographic weekend in Italy. I took various cameras and experimented with film vs. digital to assess the qualities of each.

Here are a few from my rolls of film. I chose Velvia due to it's rich and saturated colours.

More images from this series can be viewed on my flickr page.

DUB for ITV

2010-02-26T10:18:00.008Z

ITV short television film Losing It, was based in a working advertising studio out of Bristol.

The film was set over a duration of months, and a requirement was set to create a full working studio set for the program.

DUB clothing was a joint project undertaken with a colleague, to produce full visuals of concepts through to finished products for the studio set.

The project contained a variety of designs; branding, clothing, booklets, labels and posters.

SUBvert Magazine

2010-01-20T17:03:00.016Z

SUBvert magazine was a collaboration of efforts to produce a 40 page Urban Arts magazine.

My role was to set up from scratch with the editor's resourced material and produce the goods. We got together enough cash to get a limited run printed and distributed throughout Art & Design Colleges and Art Galleries (including TATE Modern) in the UK.

SUBvert is now an online e-zine/ blog and pushing out a lot of new artists work to an online network and community for new and established creative professionals.

howies TShirt

2010-01-14T10:08:00.011Z

YCN competition brief to design a tshirt for howies, an environmentally conscious clothing company, on the theme of "hope".

I took this design in developing the modern "thinker". The sketched linework was then hand embroidered.

Adept Branded Video

2009-12-23T16:08:00.033Z

Adept: Adhesion Awareness Video

Adept branded video to raise the awareness of adhesions.

This was part of a one year a simple solution marketing program to launch Baxter's Adept adhesion reduction solution in Australia.

More of the Adept branding project can be found here.

Discovery

2009-12-23T12:39:00.018Z

Images from a photography workshop day, covering outdoor lighting techniques and experimental shooting of vehicles in a mixed terrain outdoor environment.

Global Ideas

2009-12-23T12:26:00.013Z

Alongside the rebrand at Wagtech, came a complete overhaul of the website, including the requirement for a microsite illustrating the company's humanitarian and aid work.

The Global Ideas microsite was based upon the structure of the main site to create continuity throughout the company's online presence, but employing a more hearts and minds graphical feel.

A sub-brand for the humanitarian and aid side of the business was implemented to segregate the business feel of the main site from the work in NGO sectors.

Working closely with the web developers, the designs were then implemented and integrated with the CMS system to allow content to be amended and added to.

Browse Global Ideas for an interactive explanation.

Re-Brand: Wagtech International

2009-12-03T20:44:00.010Z

Full re-design venture for Wagtech Interational. After 11 years of business, the brief was to undertake a full re-brand of the company, bringing the logo and all company assets "up-to-date".

The request was to revise the old logo and create a more modern and concise logo to include the creation of a brand mark which could be used as a separate visual asset across all branded material and products.

The logo also had to be adaptable to include subsidiary logos for international and project offices. The re-brand lost the words international from the title allowing space under the logo-type for insternational identifiers to be inserted.

I pushed to develop a modernist evolution of the logo and use the grid structure it was based upon throughout the design of the stationery to create a fresh and clean scientific feel.

The whole branding project included writing up a full brand guideline document to ensure continuity and consistency of the new brand.

Southsea Windsurfing Club

2009-12-01T16:33:00.017Z

Southsea Boardsailing Club asked for a re-vamp of their older logo along with a name change to a more popular vernacular Windsurfing to replace Boardsailing.

The club is starting a face-lift to encourage new members to join and take up the use of their facilities.

More details and the original logo can be found at the bottom of this post.

The new logo was to incorporate a more modern sail shape to match the updated name. The board base was also tweaked to give the impression of motion and direction where the sail now meets the board.

The sail segment can be used as a stand-alone brand mark, incorporating the club's initials and the Portsmouth star as a location identifier.

The Mulberry Bush

2009-11-23T15:50:00.015Z

This re-branding brief is an ongoing project for a recent local business take over.

The clients wish to stamp their mark on an already established business, where current customers feel they still recognise the product, and new customers will be attracted to the recently revisited design.

Monochromatic tones were requested to sit within a new online shop, which in turn suited the desire for a classic and clean interpretation for the new logo.

panbiodengue.com

2009-11-17T18:30:00.030Z

panbiodengue.com was launched during a corporate take over. Panbio decided to relaunch the brand of their best selling products; their Dengue range.

This required a brand to be set for the range of products and a central hub for information to be gathered on the company's worldwide presence in the prevention and testing of dengue fever.

The panbiodengue brand was a development on the parent Panbio brand, and at launch phase, a series of product catalogues combined into one brochure, along with a masthead website along with trade show displays.

Rich media was added to provide a wide variety of online resources for existing customers and research scientists. This inlcuded a branded, re-skinned google map as a navigation tool with RSS feeds and site links to news articles and outbreak information.

Signage Proposal for SMU

2009-11-16T20:13:00.012Z

This signage proposal was for the new Art & Design centre for Swansea Metropolitan University (SMU).

The building consisted of a new central hub with two wings into a restored school, making the whole building difficult to navigate.

The signage system proposed was based upon separating departments into coloured zones, and applying vinyls throughout, pointing visitors and newcomers to the building in the right direction.

I combined the floor plans into a slider, which was to be issued to visitors. The images on the front and rear covers are of a scale model I created from paper whilst developing this project.

Surfing Photos

2009-11-12T19:45:00.008Z

A few personal images from California and the Gold Coast.

As a keen surfer and photographic enthusiast, I try to capture surfing action images whenever possible.

I have always been interested in photography, and having had the opportunity to do a fair amount of travel the world over. My camera became a stock accessory to carry whenever venturing out.

I have coupled my photographic interests with my professional work and where possible try to integrate original images instead of stock photos to give clients bespoke imagery.

Panbio Packaging

2009-11-11T22:21:00.008Z

Panbio were going through a corporate merger and required a complete overhaul of their corporate brand.

This particular aspect was to provide concepts of how the new brand may impact upon their product packaging.

Further panbio brand development projects I was involved in were the panbiodengue brand and website.

R&M Wedding

2009-11-11T22:10:00.010Z

Wedding stationery for R&M. A request for a stylish, contemporary yet classic design encompassing the theme of peacock feathers and diamond rings.

The series comprised of invitations and RSVP cards as well as the Order of Service.

R continues the wedding blog at: peacockfeathersdiamondrings

Orange Broadband

2009-11-11T21:19:00.008Z

YCN Competition for an offer on Orange Broadband.

I decided to go for a guerilla graphics set of branded articles. These comprised of a roll of branded orange sticky tape, orange gum, orange stamps, contact cards, orange condoms, and a bag. These were intended to be given to students as a freebie so that the graphics would be virally distributed throughout interior student networks.